Unlocking Online Success: The Power of an Ecommerce Agency

The Rise of Ecommerce Agencies: Empowering Businesses in the Digital Age

In today’s fast-paced and interconnected world, the way we shop and do business has fundamentally changed. The rise of ecommerce has revolutionized the way consumers interact with brands, providing convenience, accessibility, and a seamless shopping experience. As a result, businesses are increasingly turning to ecommerce agencies to navigate this digital landscape and unlock their full online potential.

An ecommerce agency is a specialized team of experts who understand the intricacies of online retail and possess the technical know-how to create successful digital storefronts. They work closely with businesses to develop and implement tailored strategies that drive growth, boost sales, and enhance customer experiences.

One of the key advantages of partnering with an ecommerce agency is their ability to create visually stunning and user-friendly websites. In today’s competitive market, having an aesthetically pleasing online presence is crucial for capturing consumer attention. Ecommerce agencies employ skilled web designers who craft immersive interfaces that reflect a brand’s unique identity while ensuring seamless navigation for customers.

Moreover, these agencies have a deep understanding of user experience (UX) design principles. They know how to optimize a website’s layout, structure, and functionality to provide visitors with intuitive browsing experiences that lead to higher conversion rates. By conducting thorough research into target audiences and employing data-driven insights, ecommerce agencies can create compelling user journeys that guide customers effortlessly from discovery to purchase.

Another vital aspect of ecommerce agency expertise lies in their proficiency with ecommerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce. These platforms serve as the backbone for online stores by providing robust features like inventory management systems, secure payment gateways, shipping integrations, and analytics tools. Ecommerce agencies understand how to harness the power of these platforms to build scalable online stores that can handle high volumes of traffic while ensuring smooth transactions.

In addition to website development and platform management, ecommerce agencies offer comprehensive digital marketing services tailored specifically for online retail. They employ strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media management, and content creation to drive targeted traffic to ecommerce websites. By leveraging these tactics, ecommerce agencies help businesses increase brand visibility, attract qualified leads, and ultimately boost sales.

Furthermore, ecommerce agencies keep a finger on the pulse of industry trends and emerging technologies. They stay updated with the latest advancements in mobile commerce, voice search, artificial intelligence (AI), and virtual reality (VR) to provide businesses with innovative solutions that keep them ahead of the curve. By harnessing cutting-edge technologies, ecommerce agencies can enhance customer engagement and create personalized shopping experiences that foster loyalty and repeat business.

In conclusion, the rise of ecommerce agencies has been instrumental in empowering businesses to thrive in the digital age. By leveraging their expertise in web design, UX optimization, platform management, digital marketing, and emerging technologies, these agencies enable businesses to establish a robust online presence and tap into the vast potential of online retail. As consumer preferences continue to evolve in favor of digital shopping experiences, partnering with an ecommerce agency has become a strategic imperative for businesses seeking growth and success in today’s competitive marketplace.

 

9 Frequently Asked Questions About Ecommerce Agencies in the UK

1. What do e commerce agencies do?
2. How do I start an eCommerce agency?
3. What is a Shopify agency?
4. How do I choose a good ecommerce agency?
5. What is online agency?
6. What do ecommerce agencies do?
7. What do ecommerce agencies look for?
8. What is an eCommerce agency?
9. What is full service ecommerce agency?

What do e commerce agencies do?

Ecommerce agencies specialize in providing a range of services and expertise to businesses operating in the online retail space. Their primary goal is to help businesses establish and optimize their digital presence, drive online sales, and enhance the overall customer experience. Here are some key activities that ecommerce agencies typically undertake:

1. Website Design and Development: Ecommerce agencies create visually appealing, user-friendly websites that align with a brand’s identity. They focus on designing intuitive interfaces, optimizing site structure and navigation, and ensuring seamless functionality across different devices.
2. Ecommerce Platform Selection and Setup: Agencies assist businesses in choosing the right ecommerce platform (such as Shopify, Magento, WooCommerce) based on their specific requirements. They handle the setup process, including configuring payment gateways, inventory management systems, shipping integrations, and other essential features.
3. UX Optimization: Ecommerce agencies conduct research to understand target audiences’ preferences and behaviors. Using this knowledge, they optimize user experiences by improving website layouts, product categorization, search functionalities, checkout processes, and other elements that drive conversions.
4. Digital Marketing: Ecommerce agencies develop comprehensive digital marketing strategies tailored for online retail. This includes search engine optimization (SEO) to improve organic visibility on search engines like Google; pay-per-click (PPC) advertising campaigns to drive targeted traffic; email marketing to engage customers; social media management to build brand presence; content creation for blogs, product descriptions, and landing pages; and data-driven analytics to measure campaign performance.
5. Conversion Rate Optimization: Agencies analyze user behavior on ecommerce websites using tools like heatmaps and A/B testing. Based on these insights, they identify areas of improvement in the customer journey and implement strategies to increase conversion rates by optimizing product pages, checkout processes, calls-to-action (CTAs), and more.
6. Mobile Commerce Optimization: With the increasing use of smartphones for online shopping, ecommerce agencies ensure that websites are mobile-responsive or develop dedicated mobile apps. They focus on delivering seamless mobile experiences, optimizing loading times, and implementing mobile-specific features like push notifications and mobile wallets.
7. Data Analysis and Reporting: Ecommerce agencies track and analyze key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and average order value. They provide regular reports to businesses, offering insights into campaign effectiveness and suggesting actionable improvements.
8. Integration with Third-Party Tools: Agencies help businesses integrate their ecommerce platforms with other tools or systems such as customer relationship management (CRM) software, inventory management systems, accounting software, or marketing automation platforms to streamline operations and enhance efficiency.
9. Ongoing Support and Maintenance: Ecommerce agencies provide ongoing support to ensure that websites are functioning optimally. This includes troubleshooting technical issues promptly, managing software updates, implementing security measures to protect customer data, and providing training and guidance to business owners or their teams.

By leveraging the expertise of ecommerce agencies across these areas, businesses can effectively establish a strong online presence, drive traffic to their websites, convert visitors into customers, and ultimately grow their online sales.

How do I start an eCommerce agency?

Starting an ecommerce agency can be an exciting and rewarding venture. Here are some steps to help you get started:

1. Define your niche: Determine the specific area or industry within ecommerce that you want to focus on. This could be anything from fashion and beauty to electronics or home goods. By specializing in a particular niche, you can position yourself as an expert in that field.
2. Conduct market research: Understand the current market trends, competition, and target audience within your chosen niche. Identify gaps or opportunities that your agency can fill or leverage.
3. Develop a business plan: Create a comprehensive business plan that outlines your agency’s mission, vision, target market, services offered, pricing structure, marketing strategies, and financial projections. This plan will serve as a roadmap for your agency’s growth and success.
4. Establish legal and financial aspects: Register your business name and obtain any necessary licenses or permits required to operate legally in your jurisdiction. Set up a separate business bank account to manage finances and consider consulting with an accountant or financial advisor for guidance.
5. Build a talented team: Assemble a team of skilled professionals who specialize in areas such as web design, development, digital marketing, content creation, and project management. Ensure that each team member aligns with your agency’s values and has the expertise needed to deliver high-quality services.
6. Create a portfolio: Develop an impressive portfolio showcasing previous work or projects completed by your agency (if applicable). If you’re just starting out without prior client work, consider creating sample projects or offering pro bono services to build up your portfolio.
7. Establish partnerships: Collaborate with trusted partners such as graphic designers, photographers, copywriters, or SEO specialists who can complement your agency’s services and add value to client projects.
8. Build an online presence: Create a professional website that showcases your agency’s services, expertise, portfolio, and contact information. Utilize social media platforms, content marketing, and search engine optimization to increase your online visibility and attract potential clients.
9. Network and market your agency: Attend industry events, join relevant professional associations, and participate in online forums or communities to network with potential clients and industry peers. Develop a comprehensive marketing strategy that includes both online and offline channels to reach your target audience effectively.
10. Provide exceptional customer service: Deliver outstanding customer service to every client you work with. Word-of-mouth referrals and positive reviews are powerful tools for growing your agency’s reputation and attracting new clients.

Remember, starting an ecommerce agency requires dedication, hard work, and continuous learning to stay ahead in a rapidly evolving industry. By providing value-added services, focusing on client satisfaction, and keeping up with industry trends, you can build a successful ecommerce agency that helps businesses thrive in the digital realm.

What is a Shopify agency?

A Shopify agency is a specialized service provider that offers expertise in designing, developing, and managing online stores using the Shopify platform. Shopify is a popular ecommerce platform that enables businesses to create and run their own online stores, providing them with the tools and features necessary to sell products or services online.

A Shopify agency typically consists of a team of professionals who are well-versed in the intricacies of the Shopify platform. They possess in-depth knowledge of its features, functionalities, and integrations, allowing them to create customized online stores tailored to meet specific business needs.

The primary role of a Shopify agency is to assist businesses in establishing and optimizing their online presence. They work closely with clients to understand their brand identity, target audience, and business goals. Based on this understanding, they design and develop visually appealing and user-friendly websites that reflect the brand’s unique personality while ensuring seamless navigation for customers.

Shopify agencies provide end-to-end solutions for building and launching an online store. This includes selecting an appropriate theme or creating a custom design, setting up product catalogs with accurate inventory management, configuring secure payment gateways, integrating shipping solutions, optimizing website speed and performance, implementing search engine optimization (SEO) strategies, and ensuring mobile responsiveness for a smooth user experience across devices.

In addition to website development, Shopify agencies offer ongoing support and maintenance services. They assist businesses in managing day-to-day operations of their online stores by providing technical support for troubleshooting issues or implementing updates. They also offer guidance on utilizing various features within the Shopify platform effectively to maximize sales opportunities.

Furthermore, Shopify agencies often provide digital marketing services tailored specifically for Shopify stores. This may include creating marketing strategies such as search engine marketing (SEM), social media advertising campaigns, email marketing automation, conversion rate optimization (CRO), and analytics tracking to drive targeted traffic and increase conversions.

Overall, a Shopify agency acts as a strategic partner for businesses looking to establish or enhance their ecommerce presence. By leveraging their expertise in Shopify, these agencies help businesses create professional and successful online stores that drive sales, increase brand visibility, and provide a seamless shopping experience for customers.

How do I choose a good ecommerce agency?

Choosing the right ecommerce agency is a critical decision that can greatly impact the success of your online business. Here are some factors to consider when selecting a good ecommerce agency:

1. Expertise and Experience: Look for an agency with a proven track record in ecommerce. Assess their portfolio and client testimonials to gauge their level of expertise and the quality of their work. An experienced agency will have a deep understanding of the ecommerce landscape and be able to provide valuable insights and guidance.
2. Specialization: Consider whether the agency specializes in your industry or niche. An agency with specific experience in your field will have a better understanding of your target audience, competitors, and market dynamics, enabling them to develop tailored strategies that align with your business goals.
3. Services Offered: Determine what services the ecommerce agency provides. Do they offer end-to-end solutions, including website design, development, marketing, and ongoing maintenance? Ensure that they can meet all your requirements so that you don’t have to engage multiple agencies for different aspects of your online business.
4. Customization and Flexibility: Every business has unique needs and goals. A good ecommerce agency should be willing to listen to your specific requirements and offer customized solutions that align with your brand identity and objectives. Avoid agencies that provide cookie-cutter approaches without considering your individual needs.
5. Technical Expertise: Ecommerce involves complex technical aspects such as platform selection, integration with third-party tools, payment gateways, security measures, and more. Ensure that the agency has a strong technical team with expertise in various ecommerce platforms (e.g., Shopify, Magento) and can handle any technical challenges that may arise.
6. Digital Marketing Capabilities: A successful online store requires effective digital marketing strategies to drive traffic and conversions. Assess whether the agency has expertise in areas like SEO, PPC advertising, social media marketing, content creation, email marketing, etc., as these are crucial for attracting customers to your ecommerce site.
7. Communication and Collaboration: Clear and open communication is vital for a successful partnership. Evaluate how responsive the agency is to your inquiries and how well they understand your vision. A good agency will be proactive in providing updates, seeking feedback, and collaborating with you throughout the project.
8. Pricing and ROI: While cost is an important consideration, it should not be the sole determining factor. Look for an agency that offers transparent pricing models and provides a clear understanding of the return on investment (ROI) you can expect from their services. Assess their ability to deliver value for your investment rather than simply choosing the cheapest option.
9. Support and Maintenance: Ecommerce websites require ongoing support, maintenance, and updates to ensure optimal performance. Inquire about the agency’s post-launch support services, including technical assistance, troubleshooting, security updates, and regular maintenance to keep your online store running smoothly.
10. Client References: Request references from past or current clients of the agency to get firsthand insights into their experience working with them. Ask about their level of satisfaction, communication effectiveness, project delivery timelines, and overall results achieved.

By carefully considering these factors, you can make an informed decision when choosing a good ecommerce agency that aligns with your business objectives and helps you achieve online success.

What is online agency?

An online agency, also known as a digital agency or internet agency, is a company that provides a range of services to clients in the digital realm. These agencies specialize in leveraging online platforms and technologies to help businesses achieve their goals and enhance their online presence.

Online agencies offer a wide array of services that cater to different aspects of the digital landscape. This can include web design and development, search engine optimization (SEO), social media management, content creation, online advertising, e-commerce solutions, mobile app development, branding, and more.

The primary objective of an online agency is to help businesses establish a strong digital footprint and effectively engage with their target audience. They work closely with clients to understand their specific needs and goals, developing tailored strategies that align with their brand identity and objectives.

One of the key advantages of partnering with an online agency is their expertise in navigating the ever-evolving digital landscape. They stay up-to-date on the latest trends, technologies, and best practices across various online channels. By leveraging this knowledge, they can provide valuable insights and recommendations to help businesses make informed decisions about their online presence.

Online agencies also have access to specialized tools and resources that enable them to monitor performance metrics, analyze data, and optimize strategies for maximum effectiveness. They use analytics platforms to track website traffic, user behavior, conversion rates, and other key performance indicators (KPIs). This data-driven approach allows them to continuously refine strategies and achieve better results over time.

Moreover, working with an online agency offers businesses the advantage of having a dedicated team of professionals who specialize in different areas of digital marketing. These teams typically consist of web designers, developers, SEO specialists, content creators, social media managers, advertising experts, and project managers who work collaboratively towards achieving the client’s objectives.

In summary, an online agency is a specialized company that provides comprehensive services aimed at helping businesses thrive in the digital world. Their expertise in various aspects of online marketing and technology enables them to create effective strategies, build engaging digital experiences, and drive growth for their clients. By leveraging the power of the internet, these agencies empower businesses to reach their target audience, increase brand visibility, and achieve their online goals.

What do ecommerce agencies do?

Ecommerce agencies play a crucial role in helping businesses establish and optimize their online presence. Here are some key services and activities that ecommerce agencies typically offer:

1. Website Development: Ecommerce agencies specialize in building visually appealing, user-friendly, and responsive websites that serve as digital storefronts for businesses. They ensure that the website design aligns with the brand’s identity while optimizing the user experience to drive conversions.
2. Ecommerce Platform Selection and Setup: Ecommerce agencies assist businesses in selecting the most suitable ecommerce platform for their needs, such as Shopify, Magento, WooCommerce, or BigCommerce. They handle the setup and customization of these platforms, integrating necessary features like payment gateways, inventory management systems, shipping options, and analytics tools.
3. UX Optimization: Ecommerce agencies focus on enhancing the user experience (UX) of online stores to maximize customer satisfaction and increase conversion rates. They conduct thorough research on target audiences, analyze user behavior data, and implement strategies to improve website navigation, product search functionality, checkout processes, and overall site performance.
4. Digital Marketing: Ecommerce agencies employ various digital marketing techniques to drive targeted traffic to online stores and increase sales. This includes search engine optimization (SEO) to improve organic visibility on search engines, pay-per-click (PPC) advertising campaigns to attract qualified leads through targeted ads, social media marketing to engage with customers on popular platforms, email marketing campaigns to nurture customer relationships and encourage repeat purchases.
5. Conversion Rate Optimization (CRO): Ecommerce agencies focus on optimizing conversion rates by analyzing user behavior data and implementing strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), bounce rates, add-to-cart rates, and checkout completion rates. This involves A/B testing, heatmapping analysis, user feedback collection methods to identify areas of improvement.
6. Mobile Commerce Optimization: With the increasing popularity of mobile shopping, ecommerce agencies ensure that online stores are optimized for mobile devices. They employ responsive design techniques, optimize page load speeds, and implement mobile-friendly features to provide seamless experiences across various screen sizes.
7. Content Creation: Ecommerce agencies often provide content creation services to help businesses communicate effectively with their target audience. This includes creating compelling product descriptions, engaging blog posts, informative videos, and captivating visuals that showcase products or services in the best light.
8. Analytics and Reporting: Ecommerce agencies track and analyze website performance using analytics tools to gain insights into customer behavior, sales trends, and marketing campaign effectiveness. They provide regular reports to businesses, highlighting key metrics and recommending strategies for improvement.

Overall, ecommerce agencies offer a comprehensive range of services aimed at helping businesses establish a strong online presence, drive traffic, engage customers effectively, increase conversions, and ultimately grow their online sales.

What do ecommerce agencies look for?

When ecommerce agencies are considering potential clients or projects, they typically look for several key factors that can contribute to a successful partnership and project outcome. Here are some aspects that ecommerce agencies commonly consider:

1. Clear Business Goals: Ecommerce agencies seek clients who have a clear understanding of their business goals and objectives. This includes having a well-defined target audience, revenue targets, growth projections, and a solid understanding of their unique value proposition.
2. Commitment to Digital Transformation: Agencies prefer clients who are committed to embracing digital transformation and understand the importance of establishing a strong online presence. This includes being open to adopting new technologies, investing in digital marketing strategies, and allocating resources for ongoing website maintenance and optimization.
3. Budget and Resources: Ecommerce agencies consider the client’s budgetary constraints and available resources. While they can work with various budgets, having realistic expectations helps in determining the scope of the project and the level of customization that can be achieved within the given budget.
4. Collaboration and Communication: Effective collaboration is crucial for successful outcomes. Ecommerce agencies prefer clients who are open to collaboration, provide timely feedback, and maintain clear lines of communication throughout the project duration.
5. Brand Identity: Agencies look for clients who have a well-established brand identity or are committed to developing one. A strong brand identity helps guide design decisions, content creation, and overall user experience strategies.
6. Product Catalogue: The size and complexity of a client’s product catalogue can influence agency selection. Agencies may specialize in handling specific types of products or industries, so finding an agency with relevant experience can lead to better results.
7. Scalability: Ecommerce agencies often consider whether a client’s business has potential for growth and scalability in the long term. They want to ensure that their solutions align with future expansion plans without requiring significant rework or redevelopment.
8. Previous Online Performance: Understanding a client’s previous online performance helps ecommerce agencies identify areas for improvement and develop tailored strategies. This includes analyzing website analytics, sales data, customer feedback, and any previous digital marketing efforts.
9. Competitive Landscape: Agencies consider the competitive landscape in which the client operates. They study competitors’ online presence, digital marketing strategies, and customer experiences to identify opportunities for differentiation and gain a competitive edge.
10. Long-term Partnership Potential: Ecommerce agencies often seek clients with a long-term mindset, as building a strong online presence requires ongoing optimization and adaptation. Agencies value clients who are interested in establishing a long-term partnership to continuously improve their ecommerce operations.

By evaluating these factors, ecommerce agencies can better assess the compatibility between their expertise and the client’s requirements, ultimately leading to successful collaborations that drive growth and success in the digital realm.

What is an eCommerce agency?

An ecommerce agency is a specialized company or team of experts that provides comprehensive services and support to businesses operating in the online retail space. These agencies possess in-depth knowledge and expertise in various aspects of ecommerce, including website development, design, digital marketing, and technology implementation.

The primary objective of an ecommerce agency is to help businesses establish and optimize their online presence, drive sales, and enhance the overall customer experience. They work closely with clients to understand their specific goals, target audience, and unique selling propositions. Based on this understanding, they develop tailored strategies and implement solutions that align with the client’s objectives.

Here are some key services typically offered by ecommerce agencies:

1. Website Development: Ecommerce agencies specialize in building visually appealing, user-friendly websites that provide seamless shopping experiences. They employ skilled web designers and developers who create custom online stores or optimize existing ones.
2. UX/UI Design: Ecommerce agencies focus on creating intuitive user interfaces (UI) and optimizing user experiences (UX) to maximize conversions and customer satisfaction. They conduct research to understand user behavior, implement best practices for navigation and layout, and ensure smooth interactions across different devices.
3. Ecommerce Platform Selection: Ecommerce agencies assist businesses in selecting the most suitable ecommerce platform for their specific needs. They evaluate options like Shopify, Magento, WooCommerce, or BigCommerce based on factors such as scalability, features, integration capabilities, security, and budget.
4. Digital Marketing: Ecommerce agencies develop comprehensive digital marketing strategies to drive targeted traffic to online stores. This includes search engine optimization (SEO), pay-per-click (PPC) advertising campaigns on platforms like Google Ads or social media channels like Facebook or Instagram Ads.
5. Conversion Rate Optimization (CRO): Ecommerce agencies focus on improving conversion rates by optimizing various elements of the online store such as product pages, checkout process, call-to-action buttons, etc., through A/B testing and data analysis.
6. Analytics and Reporting: Ecommerce agencies provide insights into website performance, customer behavior, sales trends, and other key metrics. They utilize analytics tools to track and measure the effectiveness of marketing campaigns and make data-driven decisions.
7. Technology Integration: Ecommerce agencies assist businesses in integrating various technologies such as payment gateways, inventory management systems, shipping solutions, customer relationship management (CRM) software, or third-party plugins/extensions to enhance the functionality of the online store.
8. Ongoing Support and Maintenance: Ecommerce agencies offer ongoing support services to ensure the smooth operation of online stores. This includes regular maintenance, security updates, troubleshooting, and technical assistance.

By leveraging the expertise of an ecommerce agency, businesses can benefit from specialized knowledge, industry best practices, and a holistic approach to online retail. These agencies play a crucial role in helping businesses navigate the complexities of ecommerce and achieve their growth objectives in an increasingly competitive digital landscape.

What is full service ecommerce agency?

A full-service ecommerce agency is a comprehensive solution provider that offers a wide range of services to help businesses establish and optimize their online retail presence. Unlike specialized agencies that focus on specific aspects of ecommerce, such as web design or digital marketing, a full-service agency provides end-to-end support across all areas of the ecommerce journey.

Here are some key services typically offered by a full-service ecommerce agency:

1. Strategy and Planning: A full-service agency will work closely with businesses to develop a tailored ecommerce strategy that aligns with their goals and target audience. This includes market research, competitor analysis, defining customer personas, and creating a roadmap for success.
2. Web Design and Development: The agency will design and build visually appealing, user-friendly websites that reflect the brand’s identity while ensuring seamless navigation and optimal user experience. They will also handle technical aspects such as website hosting, security, and integration with ecommerce platforms.
3. Ecommerce Platform Selection and Setup: A full-service agency will assist businesses in selecting the right ecommerce platform for their needs, such as Shopify, Magento, WooCommerce, or BigCommerce. They will set up the platform, configure it according to business requirements, and ensure smooth integration with other systems like payment gateways and inventory management.
4. Product Catalog Management: The agency will help businesses organize and optimize their product catalog for maximum visibility and conversion. This includes product categorization, attribute management, pricing strategies, inventory tracking, and ensuring accurate product descriptions.
5. Digital Marketing: Full-service agencies excel in driving targeted traffic to ecommerce websites through various digital marketing channels. They offer services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing campaigns, content creation, influencer partnerships, and analytics tracking to measure campaign effectiveness.
6. Conversion Rate Optimization (CRO): A full-service agency focuses on improving conversion rates by analyzing user behavior on the website through tools like heatmaps, A/B testing, and user feedback. They identify areas for improvement and implement changes to enhance the customer journey and increase sales.
7. Order Fulfillment and Logistics: Some full-service agencies also provide assistance in streamlining order fulfillment processes, managing inventory, and integrating with third-party logistics providers to ensure efficient shipping and delivery.
8. Ongoing Support and Maintenance: A full-service agency offers ongoing support to address any technical issues, website updates, or changes in marketing strategies. They provide regular performance reports, analytics insights, and optimization recommendations to ensure continuous growth.

By offering a comprehensive suite of services, a full-service ecommerce agency becomes a trusted partner for businesses looking to establish or enhance their online retail presence. They provide expertise across multiple disciplines, streamline operations, and help businesses navigate the complexities of ecommerce while delivering measurable results.